solid-marketing-foundation

How to Build a Strong Marketing Foundation

May 1, 2015

Marketing is pointless unless you start with a solid foundation. Mark Maraia calls going to a business lunch unprepared a random act of lunch. Posting a scattered bio on LinkedIn or showing up at a business mixer unable to clearly explain how you help your clients is equally random. Random acts of marketing don’t add up to solid results. Random…

Read More
Stay true and authentic to win new business | Chandler Coaches, Ltd

4 Tips to Win New Work

February 14, 2012

To many professional service providers, the concept of finding new clients and winning work is intimidating. Even the very term “business development (BD)” strikes terror in the hearts of some professionals. Among my coaching clients, the fear often comes from a mistaken assumption that to succeed in BD one has to be an aggressive salesperson.  This couldn’t be less true.…

Read More

Don’t Let the Duds In!

January 8, 2012

If you are like many of the professional services firm partners I coach, you are under ever increasing pressure to bring new clients to the firm, to deepen relations with existing clients and to increase firm revenue. You likely excel in your professional domain and struggle with business development (BD).   And even if you are good at it, you often feel…

Read More

Are You Selling Vitamins or Aspirin?

November 14, 2010

We all know that we need certain vitamins to be healthy.  Aspirin, on the other hand, takes away our pain.  The famous brother duo of Dan and Chip Heath of Switch:  How to Change Things When Change is Hard fame write a great piece is this month’s Fast Company about felt need. If a nutshell, if you are selling an idea,…

Read More

A Sales System to Find a True Fan, Or Many

May 17, 2010

One of my friends is dating online. Currently, she’s despondent, confused and depressed. The way I see it, online dating is like managing a sales system.  You pour a bunch of suspects into the top of your funnel and take steps to weed out all but qualified leads.  You talk to/ meet with the most compelling of them and through…

Read More

Are You Digitally Disasterous or Digitally Distinct?

February 11, 2010

I am somewhere in the middle: digitally dabbling.  This is according to the results of this Online Identity Calculator I used earlier today to assess my online identity.  This article by Meg Guiseppi, CPBS, MRW, CPRW  of Executive Career Brand (as posted on www.workbabble.com) tells you why you too should find out how you rate, and do it regularly. And while Meg focusses on executives, when you are a business…

Read More

"Ship, then test!" says Guy Kawasaki

November 20, 2009

Last night I was invited to Challenge Your World as part of Global Entrepreneurship Week (thank you, Martin Lessard!). Guy Kawasaki was spectacular as the keynote speaker. For the most part, Guy’s top 10 tips for entrepreneurs make a ton of sense. There are only a couple I dispute. My comments are in italics. Build what YOU want to use– in other…

Read More