It is confirmed.  My reputation is Golden. Retriever, that is!

In early January, I embarked on a journey to get information on how I am perceived by my current and past clients, colleagues, friends and family (well all the friends and family are current!).  My motivation was curiosity.  My intention:

  1. To gather information I could use in my marketing (i.e. where is the sweet spot between the small business owners’ needs and my character strengths, coaching skills, experience and offerings; and,
  2. To provide information for me own self development work with my business coach (i.e., how can I play to my strengths and accept/ modulate my weaknesses).

Like any tool, the Reach 360 would give me pieces to inform me but not the whole picture.

And so, as I hinted above, the bread of dog that comes to mind when people think of me is Golden Retriever.  It don’t think they meant it in the Fido sense (as in, Lisa looks like a Golden Retreiver) but perhaps some did.


The question was worded something along the lines of “when you think of Lisa’s qualities, what dog breed comes to mind?”.  Of the 31 respondents who filled out the anonymous electronic reach 360 questionnaire, more than half of them said Golden Retriever. And they weren’t picking from a drop down list. This was an open-ended question.

So why am I focussing on the dog question when I could be sharing with you what people’s perceptions of my strengths and weaknesses are or I could be listing the “brand attribute” words that were most often used to describe me? I guess it is because I find the dog section fun, funny, and pretty damn accurate.

Wikipedia says,

  1. The temperament of the Golden Retriever is a hallmark of the breed …”kindly, friendly and confident”. Check.   Well, my confidence waxes and wanes but I am consistently kind and friendly.
  2.  A Golden should not be unduly timid or nervous. Check
  3. The typical Golden Retriever is calm, naturally intelligent and biddable, with an exceptional eagerness to please. Check.
  4. Golden Retrievers are also noted for their intelligence. Ahem. All I will say here is that curiosity and learning are top values of mine.
  5. These dogs are also renowned for their patience. Ok. We might have reached the end of the “how Lisa is like a Golden Retreiver” exercise.

Lest you think I am all Golden, I also got shepard, collie, Alsatian, afghan hound and “Royal Puddle“. I decided that the later came from a francophone coach colleague who told me over coffee the other day that she thought I was most like a “un caniche”.

If you, your employees, or your friends and family could benefit from knowing more about how they are perceived in the world by those who know them well, I do recommend the Reach 360 and the Via Strength finder (both are free).

Be prepared for some introspection as you read the information that comes in.  If you know yourself well, there will be few suprizes and some great tidbits you can learn from.   And remember, feedback is feedback. It is someone else’s opinion and it is golden as long as you take it in stride!


  1. Tanya Geisler on January 30, 2010 at 4:01 pm

    Mine was the collie vote. Top attributes: very intelligent, loyal, excellent at herding (the way you herd people AND ideas astounds me), energetic, motivated and driven. Damn fine-looking too.

    • lisablog52 on January 31, 2010 at 11:21 am

      Generous with your praise, as always. I blush.

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