Seth Godin (known for his knack at getting to the heart of the matter) just sent out a two line post called Your Dent. He asks “Are you making a dent in the universe?” and then hints: “lots of random pokes in many different spots are unlikely to leave much of an impact”. And for a final kick, he adds “hiding out is surely not going to work at all”.
In business development coaching, a few of the partners I coach initially prefer to hide out and magically think enough business will keep coming. It might. Or it might not. A few fall into the random poking category. They can at least say they have activity. They will likely generate some modest results. Finally there are a few partners who strategize, focus and approach business development with discipline and an attitude of generosity and authenticity. They are the ones that make the dent. And because they approach their entire life this way, you can bet their dent is much bigger than the business bottom-line.