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Lead From Your Primary Aim

Over lunch I read three disperate things and somehow decided they were all connected (or that if they weren’t, I was going to find a way to connect them!).  Aim…Aim is the common theme I see.  And the three things I read are:

1)      Chapter 12 of Michael’s Gerber’s The E Myth Revisited (E stand for entrepreneur) outlining the importance of  “your primary aim”

Gerber insists that before considering building a business, we must ask ourselves these questions:  What do I value most?  What kind of life do I want? What do I want my life to feel like? Who do I wish to be there?  Great people have a vision for their lives and they work “on” it each and every day. Like Gerber, I am a firm believer that one’s “primary aim” is the vision necessary to bring a business to life and one’s life to the business. I guide my coaching clients to develop their primary aim/vision.  I have one too. I call it into question often. It frustrates me to no end sometimes when I don’t know how to live it. Nonetheless, I am happy to have it be my guide.

2)      An announcement for a new book my coach colleague Lynn Harris has authored called Unwritten Rules: What Women Need To Know About Leading In Today’s Organizations;

While I doubt Lynn’s books follow the same tack as Gerber’s given the different focus, I am betting that the leaders she interviewed had unfailingly articulated their aims to become women leaders long before they became women leaders. I am betting their aims were clear about what leadership would look like, taste like and feel like to lead long before they were in the actual positions they now hold.

3)      A short blog post called The biggest spiritual challenge of your life is opening a business.

Perhaps this one is a bit of an outlier.  The way I see it though, it is precisely in the doing of business ownership/ leadership and in being a business owner/ leader that one is faced with huge spiritual challenges that send us reeling from time to time.  Many of the challenges are practical.  Some are existential. The true leader will go to the hard places to find answers.   The true leader will frequently sharpen his/ her aim. 

Carlos Castenada (as quoted by Gerber) said this,

The difference between a warrior and an ordinary man [woman] is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.   

Be the warrior.  Lead from your aim.

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