The comparisons below are taken from Good to Great and apply to business.
Good to Great companies (GTGC) follow a pattern of build up to breakthrough (an accumulation of steps, one after the other, turn by turn of the fly wheel; it is an organic and evolutionary process).
Good to Dead companies (GTDC) [my wording] skip the build up and jump right to breakthrough, implementing big programs, radical change efforts, and chronic restructuring always looking for a miracle moment or new saviour.
GTGC confront brutal facts; GTDC embrace fads and management hoopla.
GTGC have a hedgehog concept and consistently stay within the three circles; GTDC are inconsistent, lurch back and forth and stray outside the three circles.
GTGC have the right people who follow disciplined thought and action; GTDC jump to action without disciplined thought and without getting the right people on the bus.
GTCG harness appropriate technology to their Hedgehog concept; GTDC run around like Chicken Little, fearful of being left behind the latest technology.
GTCG have internal alignment because their momentum is infectious; GTDC expend energy to align and motivate people to their changing visions.
GTGC let results do the talking; GTDC sell the future to compensate for their lack of results.
It’s been proven that companies that apply the concepts of GTGC eventually reach breakthough. What path will you choose?